Marketing success tips for small businesses
When one of my clients complains that business is down, my first advice has been to get busy on Facebook and Twitter.
It’s not the end all answer, but it’s quick, painless, and free – a way to get your name in front of your local audience. It tends to result in posting a special offer or something that promotes the business. While there’s nothing wrong with that … other than the obvious loss of income from price discounting … we may get better results if we have a little fun with our audience.
Your website should be significant to search engines. Do you know why that matters?
At least 80% of all new traffic is the result of a search on Google, Yahoo, Bing, or one of the lesser known search engines. People type in what they’re looking for, and you want those words connected to your website.
Where you rank on the search engine results page (SERP) depends on multiple factors. There are on-site things to consider, as well as off-site. Today’s post deals only with some of the on-site factors.
In this second post of our effective websites series, we’ll continue to look at some common reasons that websites perform poorly, and show you what to do about it.
This was originally posted in December 2006. I went back over it and realized you could really benefit from this information and several others on the same topic. I think you’ll enjoy my revisions of those earlier posts, and wanted to share them with you in my latest series, starting today. Let me know how this perspective influences the way you look at your business website!
Effective Results-Driven Web Sites
Is your website producing leads or sales? As many as you’d like? Or is it a monthly expense with little to nothing to show for itself?
Effective online marketing isn’t mysterious. If your website isn’t performing as needed, there’s a reason for it. Let’s look at some common reasons that websites perform poorly. We’ll break this down over several posts, one reason at a time.
A common misconception is that having multiple domain names will increase your site’s search engine rankings. It’s not uncommon for a business to own their name as a domain, as well as several keyword-specific domain names. While that’s not a bad idea, don’t buy extra domain names with the thought that you’ll point them to your existing site for an SEO boost. It just doesn’t work that way.
Search engines index content – web pages, not domain names. …
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