Marketing success tips for small businesses
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I’m not big on New Year’s resolutions. But setting goals … that’s a whole different story. Goals give us something to reach toward, where resolutions for too many people are an exercise in futility.
My goals for this year include [...]
“Words are electric; they should be chosen for the emotional voltage they carry,” according to Ray Bard, author of “Secret Formulas of the Wizard of Ads.” This rings true regardless of the media displaying your message. Whether we’re talking about web sites or print advertising, content is king.
Bard goes on to say, “Weak and predictable [...]
The most effective place to reach business decision-makers is online, according to studies by Forester Research and Minnesota Opinion Research, Inc. (MORI).
MORI polled 1,000 business decision-makers to learn what advertising medium had the most powerful reach and influence on their purchasing decisions. An overwhelming majority (77%) said that the Web is the place to find [...]
Merry Christmas and best wishes for a productive, profitable and enjoyable 2008!
As we close out this year and ring in the next, it’s a natural time for reflection and anticipation. So, I’m curious. How will you remember 2007? And what’s on the horizon for 2008?
For me, this was a year of learning about online community. [...]
Ralph Wilson of Web Marketing Today has put together an excellent YouTube video titled “How To Get Started In Business Blogging with Andy Beal.” This eight-minute video covers a lot of territory, beginning with those questions you should ask yourself before ever getting started, and ending with how your blogging efforts can help your business. [...]
