Marketing success tips for small businesses
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Jennifer Osborne at Search Engine People wrote an interesting post about the importance of understanding how your target audience searches. She describes how a 40-year old is not only going to be searching for a different product than a [...]
We’re progressing slowly through “Secrets of the Wizard of Ads” by Roy H. Williams. Although last week I mentioned daily reading time, this week found me doing everything but reading!
Tonight I finished up the first of six sections. The overall take-away from this section is that there is no one-size-fits-all advertising solution.
You don’t want to [...]
Have you ever wondered how your old business listing found its way into the search engine results? Maybe your business listing shows up with an old address or phone number, or maybe the information was never right to begin with.
If you’ve been in business for any length of time, your business information has been collected [...]
I always refer to blogging as having a conversation, so I’m delighted to be pulled into one by Coryan from UTurnAhead.com. Actually it’s more like a game of tag … don’t be surprised to find your own name at the end of this post. I’ve been tagged by Coryan to write a list of seven [...]
Product sell sheets bridge the gap between what you’ve told your prospect about your new product or service and what they’ll remember. Usually offered at trade shows, face-to-face meetings, as part of a media kit, or included in mailings, these letter-sized gems can really pack a punch. Or they can bore the socks off your [...]
