Although a copywriter is a writer, a writer is not necessarily a copywriter. And while both the copywriter and the writer deal with copyright issues, it’s probably not how they make their living. Yes, I’ve been asked about that a few times!
Merriam-Webster defines a copywriter as “a writer of advertising or publicity copy.” In other words, a copywriter specializes in writing words that sell. Look to a copywriter when you need brochure, newsletter or ad copy, a case study written, or a press release created.
An SEO copywriter takes that one step further and applies search engine optimization tactics to web site copy. She researches and finds keyword phrases appropriate to each page, then weaves them in naturally. And she also understands that ultimately, it’s still about writing words that sell and that writing for the web is quite different than writing for print.
Look to an SEO copywriter whenever search engine visibility would enhance your copy’s profitability, i.e. web site copy, online press releases, and articles or cases studies that will find their home on the Internet.
Related Articles & Links:
If Content Is King, How Powerful is Your Web Site Copy?
Effective Results-Driven Web Sites
Professional Copywriting & SEO Copywriting Services
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