Comments on: The Art of Asking “So What” http://expressmarketingmemo.com/2008/01/09/the-art-of-asking-so-what/ Marketing success tips for small businesses Fri, 21 Nov 2008 22:13:30 +0000 http://wordpress.org/?v=2.6.2 By: ShariVoigt http://expressmarketingmemo.com/2008/01/09/the-art-of-asking-so-what/#comment-17 ShariVoigt Fri, 11 Jan 2008 15:39:42 +0000 http://expressmarketingmemo.com/2008/01/09/the-art-of-asking-so-what/#comment-17 That was my first experience with a newspaper editor also! It would be interesting to hear how many newbies they gently steer in the right direction in the course of a year. Thanks for your comment. That was my first experience with a newspaper editor also! It would be interesting to hear how many newbies they gently steer in the right direction in the course of a year. Thanks for your comment.

]]> By: Coryan http://expressmarketingmemo.com/2008/01/09/the-art-of-asking-so-what/#comment-16 Coryan Fri, 11 Jan 2008 06:49:55 +0000 http://expressmarketingmemo.com/2008/01/09/the-art-of-asking-so-what/#comment-16 Well stated. This is advice I was given years ago when approaching a local paper with a press release. The editor kindly took the release, then asked why his readers would care. He was very kind (and I was very young). When I hesitated, he offered some great advice for writing releases...and asking "why should they care" or "so what" was his first point. Thanks for another great post. Well stated. This is advice I was given years ago when approaching a local paper with a press release. The editor kindly took the release, then asked why his readers would care. He was very kind (and I was very young). When I hesitated, he offered some great advice for writing releases…and asking “why should they care” or “so what” was his first point.

Thanks for another great post.

]]> By: Txchyc http://expressmarketingmemo.com/2008/01/09/the-art-of-asking-so-what/#comment-14 Txchyc Thu, 10 Jan 2008 02:06:05 +0000 http://expressmarketingmemo.com/2008/01/09/the-art-of-asking-so-what/#comment-14 I always do this, too. I call it "fermenting" ! Thanks! I always do this, too. I call it “fermenting” ! Thanks!

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