You’ve listed your business in the local yellow page directory. You’ve probably advertised in your local paper or bulletin. But have you optimized your web site for search within your local geographical area? If your prospect searches for your type of business within your local area on Google, will he find your web site?
We’ll dive further into this topic in the weeks to come, but for now, check your web page titles. You’ll find them in the blue bar at the top of your screen. Does your title include your city and state? Hopefully it does not say “home page!” Your page title is some of the most valuable real estate on each web page. If local visitors are important to you, make sure your title includes your locale.
Does the footer of each of your web pages include your full business address and phone number? It should.
In addition, your contact page should display your full business address within the page.
Moving beyond your web site, there are numerous opportunities to list your physical business address in local directories for free. This also counts toward local search. We’ll be exploring these opportunities one-by-one as we discuss how to drive local traffic to your business in future Tuesday posts.
[...] a well-kept secret … or at least you’d think so. After three different searches through Google Maps, I only found one business making use of it. But if you’re paying to send out postcards, [...]
Local Search can really boost your traffic
especially if you use it tactically .For eg using
a larger domain of city name in your listing than
a town can help you get returns for waht you pay for eg you could use
New York in your listing rather than Bohemia because when they search for
a trade they usually search carpenters in new york rather than the latter one.
Integrating it to your website can also be quite helpful check this out
http://bestfromgoogle.blogspot.com/2011/05/add-local-search-to-google-maps.html