You’ve listed your business in the local yellow page directory. You’ve probably advertised in your local paper or bulletin. But have you optimized your web site for search within your local geographical area? If your prospect searches for your type of business within your local area on Google, will he find your web site?
We’ll dive further into this topic in the weeks to come, but for now, check your web page titles. You’ll find them in the blue bar at the top of your screen. Does your title include your city and state? Hopefully it does not say “home page!” Your page title is some of the most valuable real estate on each web page. If local visitors are important to you, make sure your title includes your locale.
Does the footer of each of your web pages include your full business address and phone number? It should.
In addition, your contact page should display your full business address within the page.
Moving beyond your web site, there are numerous opportunities to list your physical business address in local directories for free. This also counts toward local search. We’ll be exploring these opportunities one-by-one as we discuss how to drive local traffic to your business in future Tuesday posts.
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