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We’re progressing slowly through “Secrets of the Wizard of Ads” by Roy H. Williams. Although last week I mentioned daily reading time, this week found me doing everything but reading!
Tonight I finished up the first of six sections. The overall take-away from this section is that there is no one-size-fits-all advertising solution.
You don’t want to fit in with the crowd. Take risks. Break rules. Apply the lessons of life to your advertising.
Strive to understand what makes people do what they do. Know why ANYONE would want to do business with you.
Share that story in the most compelling way possible to your target customer and anyone in his sphere of influence.
Check back next week for more from the “Secret Formulas of the Wizard of Ads.”
Related Articles:
Secret Formulas Review, Week 1
Secret Formulas Review, Week 2
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