Engage the imagination

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Today’s thought from “Secret Formula’s of the Wizard of Ads” by Roy H. Williams:

“Engage the imagination, then take it where you will. Where the mind has repeatedly journeyed, the body will surely follow. People go only to places they have already been in their minds.” ~ The Wizard’s Seventh Law of the Advertising Universe

Think for a minute about the ads you’ve seen on TV or in print, or heard on the radio on your way to work in the morning. What made any of them memorable? What advertisements engage your imagination?

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