Friday Link Roundup: Website Marketing
Posted by: Shari Voigt in Marketing, Web site effectivenessIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
It’s been a fascinating week with a diverse workload. I’ve had the opportunity to work on a couple of new projects, including copy and layout for packaging and a sell sheet for a new product launch, did some ghostwriting for a new client, and I’m knee-deep in a web site development project.
No, I’m not a jack-of-all-trades, but rather a single point of contact for busy customers. I manage projects, write all copy and provide a layout, but outsource graphic design. I’d like to outsource web site coding, and will someday … all in good time.
My fascinating, diverse and very welcome workload has put a crimp on this week’s blogging. I’m hoping to get back on track this next week. Until then, here’s a short link roundup of articles about marketing your web site:
Startup Nation offers an in-depth series of articles called “Five Steps to Marketing Your Website.”
Junta42 blog explains content marketing as simple terminology for a complex process. Content is information that meets your customers’ needs. Content marketing is distributing and promoting that information to your target audience:
Putting the marketing in content marketing: Six key principles to content promotionConverstations recently published this Glossary of Blogging and Social Media Terms.
Link Spiel’s exceptional post outlining the basics of building incoming links:
Help! I’m new. I need links. What can I do?Small Business SEM explains how to use Flickr photos to build inbound links.
That’s it for today. Have a great weekend!
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Entries (RSS)
February 20th, 2008 at 11:47 am
re: “Five Steps to Marketing Your Website”:
All readers absolutely MUST take advantage of a free membership at http://www.Startupnation.com.
I have actually been working on several projects with Nikole Gipps, the Interviewee. I met her via a job which came to me through my mailbox at Startupnation. Nikole has in turn expanded my clientele to California, Chicago, and possibly this week Florida!
-Scott Alberts
June 12th, 2008 at 3:21 am
Useful links you provided here. I was wondering what “meme” meant and found the answer in your Glossary of Blogging and Social Media Terms link. I can never read enough articles about promotion and website marketing.
June 30th, 2008 at 5:18 pm
Since I’m an expert in offline marketing and sales. I needed to learn the on-line world and find that website marketing is multidimensional and this is but a partial checklist of issues for the uninitiated:
web site content and number of pages - get each page focused on one keyphrase using metatags, redundancy of the key word and metatags. It still helps to have the domain include the main key phrase (or at least the page URL).
Backlinks–contact others with similar websites and get links. Don’t buy them–Google is wise to that. The more you can carve out a narrow niche topic, the better.
Generate traffic–if you have an email list, the more traffic you can drive to your site (just to get visitor count), the better
Blog daily–don’t use Blogger. Put the blog on your web site and the continuously updated postings will make you site search engine attractive
Make sure your blog is Dofollow and leave comments at all of the related dofollow blogs
June 30th, 2008 at 6:07 pm
Hey Bob, since you’re an expert at offline marketing and sales, I assume you’re a master networker. Tell me, is it a good idea to barge into a room, toot your own horn and insult the host and other attendees? I haven’t seen real good results with that.
Some of what you offered here is good, but I disagree with your point about generating traffic just for the point of increasing your visitor count. Huge traffic spikes without correlating interest from your readership provides little value.
Blog daily - IF you have something of value to offer daily. There’s nothing wrong with Blogger as part of a content marketing strategy. In fact, it’s quite useful as it gets indexed quickly. You must have noticed that with your own Blogger blog.
And Dofollow is great, but don’t fixate on it. Nofollow blogs simply don’t pass any page rank to you. Keep in mind that comments are about adding value and continuing the conversation, not just generating backlinks.
July 8th, 2008 at 8:52 pm
Hi, I have read all of Startup Nations “Five Steps to Marketing Your Website” articles and they are full of very helpful ideas. I would recommend it as a great read for anyone interested in learning about marketing their business.
I am now off to read “Help! I’m new. I need links. What can I do?” - your website is full of GREAT marketing content, keep it up!
Marketing in Chester, Cheshire UK.