I’m involved in the marketing team for Paperfest, a four-day community event held every July in Kimberly, Wisconsin. Last year’s promotional efforts for this event included a well-organized and maintained web site, flyer distribution, billboards, lots of smaller signs, and local media coverage.
This year we’re adding social media elements to the mix, such as MySpace and/or Facebook, event photos on Flickr, bookmarks on del.icio.us, and maybe some reviews on StumbleUpon. We’ll let last year’s email list, event sponsors, and volunteers know about the new opportunity and invite them to participate.
This seems the perfect venue to promote through social media. We’re looking forward to four days of concerts, carnival rides, sporting events, and fun activities for the whole family. Better yet, this event raises money for local nonprofit and civic organizations. It’s a volunteer effort, start-to-finish.
Event publicity is not new territory for me. I helped organize and promote community events for a former nonprofit employer before volunteering with Paperfest last year. Social media’s not really new to me either, although I suspect that with as much as I’ve dabbled in it, I’ve just barely got my feet wet. But event promotion through social media is uncharted territory. I’m excited about it. It’s sure to be a learning experience!
Photo credit: Paperfest
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[...] Event Marketing with Social Media [...]