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One of Seth Godin’s most recent books is Unleashing the Idea Virus. It’s a practical guide to breaking out of the rut of time-wasting, money-wasting Interruption Marketing. In a nutshell, he shows how to encourage the spread of an idea from customer to customer, like a virus. This time of year with flu season reaching its peak in Wisconsin, it’s easy to draw the correlation.
Because the book, itself, is an idea worth spreading, Seth offers it for free download on his web site and he allows everyone else to do the same. My gift to you today is to call your attention to this valuable small business marketing resource. Download Seth Godin’s Unleashing the Idea Virus here.
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