Marketing success tips for small businesses
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An elderly relative was diagnosed with diabetes after enduring an astounding battery of tests and inaccurate diagnosis by three different specialists. After recounting her misadventure, she said “No one ever even tested me for diabetes. A General Practitioner would [...]
We’ve been Nextel customers for ages … switched over to them years ago because their local customer service was phenomenal. I met with a Nextel rep over coffee and she sent demo phones home with me – one for my husband and one for me. We tried them out, loved the direct connect feature and [...]
I received a direct mail piece today that left me scratching my head. It’s an oversized, folded, full-color postcard for a company that I’ve never heard of.
The address panel says, “Congratulations, Shari – You’re a preferred quilter!” So far – so good. They got my name right. I’m a wannabe quilter. But who’s sending this [...]
I’m not a fan of “spinning a story.” Ask any of my former colleagues … the very term makes me bristle. Spin implies not telling all the facts, glossing over the things we don’t want others to know, adding fictional elements to improve how an organization, a person or a product is perceived, and outright [...]
