http://expressmarketingmemo.com/2008/04/07/spin-marketing-vs-authenticity/ Marketing success tips for small businesses Fri, 21 Nov 2008 23:40:15 +0000 http://wordpress.org/?v=2.6.2 http://expressmarketingmemo.com/2008/04/07/spin-marketing-vs-authenticity/#comment-111 Shari Voigt Thu, 10 Apr 2008 02:35:41 +0000 http://expressmarketingmemo.com/2008/04/07/spin-marketing-vs-authenticity/#comment-111 Thank you all for your comments! Please excuse the slowness of my response. In the interest of authenticity, and if you'll pardon the pun, I'll say that this time of year in the US is quite taxing! Thank you all for your comments! Please excuse the slowness of my response. In the interest of authenticity, and if you’ll pardon the pun, I’ll say that this time of year in the US is quite taxing!

]]> http://expressmarketingmemo.com/2008/04/07/spin-marketing-vs-authenticity/#comment-110 Susan Tue, 08 Apr 2008 20:30:16 +0000 http://expressmarketingmemo.com/2008/04/07/spin-marketing-vs-authenticity/#comment-110 Authentic information is hard to come by, and I value it very highly. Glad you take the high road. Authentic information is hard to come by, and I value it very highly. Glad you take the high road.

]]> http://expressmarketingmemo.com/2008/04/07/spin-marketing-vs-authenticity/#comment-109 Tom Volkar / Delightful Work Tue, 08 Apr 2008 15:38:51 +0000 http://expressmarketingmemo.com/2008/04/07/spin-marketing-vs-authenticity/#comment-109 Yes to politicians and pharmaceutical companies telling their transparent truth. Wow wouldn't that be great? I guess it's up to us to lead by example and lay it all out for folks in our marketing efforts. Telling the whole story allows potential clients to trust us even more. I vote for an authentic message. Yes to politicians and pharmaceutical companies telling their transparent truth. Wow wouldn’t that be great? I guess it’s up to us to lead by example and lay it all out for folks in our marketing efforts. Telling the whole story allows potential clients to trust us even more. I vote for an authentic message.

]]> http://expressmarketingmemo.com/2008/04/07/spin-marketing-vs-authenticity/#comment-108 Valeria Maltoni Mon, 07 Apr 2008 14:38:00 +0000 http://expressmarketingmemo.com/2008/04/07/spin-marketing-vs-authenticity/#comment-108 Thank you for fleshing out the topic, Shari. And for the link, you are very kind. In my day job I get many pitches from PR flaks that state they can help us "spin" our message... I wish we could just use that word for the amusement park. Language matters! Thank you for fleshing out the topic, Shari. And for the link, you are very kind. In my day job I get many pitches from PR flaks that state they can help us “spin” our message… I wish we could just use that word for the amusement park. Language matters!

]]>