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Your business launch is the culmination of a lifetime of expertise, planning and passion. This is not the time to “pay your dues” as the newcomer. Rather, you want to step out with a mature, professional image that says you mean business.
~ from Scott Alberts blog “The Long & Whining Road“
What does a new business sacrifice, when the owner (hoping to save money) decides to create his own logo from clip art, design and print his own business cards with his inkjet printer, build his own web site with one of the “free” web builder products? Are you truly saving money if you’re sacrificing professionalism? And how much of your valuable time are you willing to spend … should you be spending … outside of your billable area of expertise?
If there’s one thing that has clearly gained my attention in the past few years, it’s that doing everything on my own is foolish. There’s only one me … and only so many billable hours in a day. You can quickly go broke trying to save money.
What does a clip art logo say about your business - and what is the cost of doing it all yourself?
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on Jun 9th, 2008 at 4:54 pm
How can one have a sense of uniqueness if one uses a clip-art logo that literally millions of others can also use. Do you want your “brand” associated with someone who uses the same “artwork” that promotes something distasteful or offensive? What light does that cast your “brand” in. Look back to the old frontier days. Ranchers who wanted protection from livestock thieves branded their stock to easily identify them. These brands were registered to ensure each was unique from the other. Who’d know who’s cow was who’s if they all used the same “clip art iron”?
on Jun 9th, 2008 at 4:56 pm
Clip art on a cow’s rump … now that paints a picture!