Comments on: Are You On Facebook? http://expressmarketingmemo.com/2008/06/27/are-you-on-facebook/ Marketing success tips for small businesses Tue, 17 Jan 2012 02:25:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Richard Rinyai http://expressmarketingmemo.com/2008/06/27/are-you-on-facebook/comment-page-1/#comment-261 Richard Rinyai Sun, 03 Aug 2008 20:01:22 +0000 http://expressmarketingmemo.com/?p=69#comment-261 Hi Shari, It's amazing that I was able to use Facebook to find my old classmates, but also realized that I've been promoting my blog with it, in turn, making money. It didn't dawn on me that it could be such a powerful tool. Thanks, Richard Rinyai www.theprofessionalassistant.net Hi Shari,

It’s amazing that I was able to use Facebook to find my old classmates, but also realized that I’ve been promoting my blog with it, in turn, making money.

It didn’t dawn on me that it could be such a powerful tool.

Thanks,

Richard Rinyai
http://www.theprofessionalassistant.net

]]> By: Shari Voigt http://expressmarketingmemo.com/2008/06/27/are-you-on-facebook/comment-page-1/#comment-230 Shari Voigt Fri, 11 Jul 2008 14:18:14 +0000 http://expressmarketingmemo.com/?p=69#comment-230 Sarah - As with any other day-to-day activity, the small business owner must pay attention to how much time is being spent social networking. It would be foolish to spend a large amount of time on Facebook and expect that to result in a huge rush of new clients. In the same way though, it would be foolish to cram your days full of local networking events. These are simply networking, relationship-building opportunities ... not sales events. Yet we all know that new business often results from time spent networking. Thanks for your comment! Sarah – As with any other day-to-day activity, the small business owner must pay attention to how much time is being spent social networking. It would be foolish to spend a large amount of time on Facebook and expect that to result in a huge rush of new clients. In the same way though, it would be foolish to cram your days full of local networking events. These are simply networking, relationship-building opportunities … not sales events. Yet we all know that new business often results from time spent networking. Thanks for your comment!

]]> By: Copy writing agency | sarah http://expressmarketingmemo.com/2008/06/27/are-you-on-facebook/comment-page-1/#comment-229 Copy writing agency | sarah Fri, 11 Jul 2008 13:44:45 +0000 http://expressmarketingmemo.com/?p=69#comment-229 But with all the social networking sites around you could easily spend your days trying to get a reputation on them rather than doing work. For larger businessess with marketing departments that's ok, but for smaller businesses i think sites like facebook can be a red herring, distracting you from the real goal of getting more more business - especially when there's a risk that you won't get anything out of them. Young brands like innocent smoothies (big in UK, don't know if you get them over there) are the perfect users of facebook, but they've only got 1000 members, and it's hard to see how they'll get more business from it Maybe on a small business level, facebook is better for networking with clients and suppliers, and friends of friends, rather than communicating with people en masse. What do you think? Sarah But with all the social networking sites around you could easily spend your days trying to get a reputation on them rather than doing work.

For larger businessess with marketing departments that’s ok, but for smaller businesses i think sites like facebook can be a red herring, distracting you from the real goal of getting more more business – especially when there’s a risk that you won’t get anything out of them.

Young brands like innocent smoothies (big in UK, don’t know if you get them over there) are the perfect users of facebook, but they’ve only got 1000 members, and it’s hard to see how they’ll get more business from it

Maybe on a small business level, facebook is better for networking with clients and suppliers, and friends of friends, rather than communicating with people en masse. What do you think?

Sarah

]]> By: Shari Voigt http://expressmarketingmemo.com/2008/06/27/are-you-on-facebook/comment-page-1/#comment-225 Shari Voigt Tue, 08 Jul 2008 13:26:49 +0000 http://expressmarketingmemo.com/?p=69#comment-225 @timethief - Thanks for your insight into Facebook privacy issues. You've provided a good reminder that "privacy" online isn't really privacy at all. We all need to remember that whatever we post online can take on a life of its own. @kimberly - You're a good example of using Facebook responsibly and having fun with it. I'm so glad you chimed in here. I'll keep my eyes open for flying sheep! @timethief – Thanks for your insight into Facebook privacy issues. You’ve provided a good reminder that “privacy” online isn’t really privacy at all. We all need to remember that whatever we post online can take on a life of its own.

@kimberly – You’re a good example of using Facebook responsibly and having fun with it. I’m so glad you chimed in here. I’ll keep my eyes open for flying sheep!

]]> By: kimberly bock http://expressmarketingmemo.com/2008/06/27/are-you-on-facebook/comment-page-1/#comment-224 kimberly bock Tue, 08 Jul 2008 05:30:31 +0000 http://expressmarketingmemo.com/?p=69#comment-224 Afterthought..I enjoy throwing sheep, without the marketing piece. haha..So watch out! ;-) Afterthought..I enjoy throwing sheep, without the marketing piece. haha..So watch out! ;-)

]]> By: kimberly bock http://expressmarketingmemo.com/2008/06/27/are-you-on-facebook/comment-page-1/#comment-223 kimberly bock Tue, 08 Jul 2008 05:29:17 +0000 http://expressmarketingmemo.com/?p=69#comment-223 Hi Shari.. As you well know, I am a very active Facebook member. As I see it, there is a tremendous amount of potential for persons that create applications..All of Facebook has millions of users ready to explore something new and friendly.. If that potential could be extended into a process that leads the consumers (application partakers) to a larger pool of water..the marketers target..then it is well worth the effort of playing, making new friends, adding applications and socializing. Yup..even if it means 'throwing sheep' ;-) Just a thought.. Hi Shari..

As you well know, I am a very active Facebook member. As I see it, there is a tremendous amount of potential for persons that create applications..All of Facebook has millions of users ready to explore something new and friendly..

If that potential could be extended into a process that leads the consumers (application partakers) to a larger pool of water..the marketers target..then it is well worth the effort of playing, making new friends, adding applications and socializing.

Yup..even if it means ‘throwing sheep’ ;-)

Just a thought..

]]> By: timethief http://expressmarketingmemo.com/2008/06/27/are-you-on-facebook/comment-page-1/#comment-222 timethief Sat, 05 Jul 2008 17:41:55 +0000 http://expressmarketingmemo.com/?p=69#comment-222 Are you aware that the BBC have discovered that it’s easy to write a Facebook application that will, when loaded on a users profile, harvest all sorts of information about that person and their contacts? Article: news.bbc.co.uk/1/hi/programmes/click_online/7375772.stm In a warning message to users, Facebook has said that they will soon be discontinuing Network Pages. Network Pages is a feature which allows members of a particular network to view and interact with a variety of data, such as Wall postings, marketplace listings, statistics on the most popular things in their network, and popular groups. In the same message, Facebook then goes on to suggest that you should use Groups in order to connect with people around you. www.webware.com/8301-1_109-9941089-2.html Many members were glad to hear this because they wanted facebook to only be viewable by close friends and colleagues so they can confidently post contact info without being so paranoid by stalkers. I think Kellybax made an important point in the other BC forum thread that many Facebook members may not think very deeply about: " ... everyone sees what everyone else is doing so if you have a "friend" then their "friends" can see your activity and so on. If you use Facebook Beacon, then everyone on your friends list is aware of every purchase you make through and Facebook Beacon collaborators." everyone = marketing specialists and sadly, spammers and identity thieves too Are you aware that the BBC have discovered that it’s easy to write a Facebook application that will, when loaded on a users profile, harvest all sorts of information about that person and their contacts?
Article: news.bbc.co.uk/1/hi/programmes/click_online/7375772.stm

In a warning message to users, Facebook has said that they will soon be discontinuing Network Pages. Network Pages is a feature which allows members of a particular network to view and interact with a variety of data, such as Wall postings, marketplace listings, statistics on the most popular things in their network, and popular groups. In the same message, Facebook then goes on to suggest that you should use Groups in order to connect with people around you.
http://www.webware.com/8301-1_109-9941089-2.html

Many members were glad to hear this because they wanted facebook to only be viewable by close friends and colleagues so they can confidently post contact info without being so paranoid by stalkers.

I think Kellybax made an important point in the other BC forum thread that many Facebook members may not think very deeply about:

” … everyone sees what everyone else is doing so if you have a “friend” then their “friends” can see your activity and so on. If you use Facebook Beacon, then everyone on your friends list is aware of every purchase you make through and Facebook Beacon collaborators.”

everyone = marketing specialists and sadly, spammers and identity thieves too

]]> By: Shari Voigt http://expressmarketingmemo.com/2008/06/27/are-you-on-facebook/comment-page-1/#comment-216 Shari Voigt Sun, 29 Jun 2008 16:19:08 +0000 http://expressmarketingmemo.com/?p=69#comment-216 Bob - That's a great comment and a topic I've been studying. Rather than address it here in a comment, I'm working on a new blog post to answer your question. Thanks for writing! Bob – That’s a great comment and a topic I’ve been studying. Rather than address it here in a comment, I’m working on a new blog post to answer your question. Thanks for writing!

]]> By: Bob Richards http://expressmarketingmemo.com/2008/06/27/are-you-on-facebook/comment-page-1/#comment-215 Bob Richards Sun, 29 Jun 2008 01:58:11 +0000 http://expressmarketingmemo.com/?p=69#comment-215 I'd love to see how any business makes money with sopcial network sites. I have so far seen any evidence except maybe for 1 person businesses generating $100,000 a year (or less). Can anyone point to a business generating $5 million+ of revenue and using social networking as a significant element of their marketing startegy. The technologists will make a big deal out of a "new technology" and smart businesses will quickly check it out. But turning that new technology into revenue (social sites, RSS) I'd like to hear about. I’d love to see how any business makes money with sopcial network sites. I have so far seen any evidence except maybe for 1 person businesses generating $100,000 a year (or less). Can anyone point to a business generating $5 million+ of revenue and using social networking as a significant element of their marketing startegy. The technologists will make a big deal out of a “new technology” and smart businesses will quickly check it out. But turning that new technology into revenue (social sites, RSS) I’d like to hear about.

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