Marketing success tips for small businesses
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Remember the old “telephone” game we played as children? You know the one … one child whispers to the next, who whispers to the next, on and on down the line. The last child repeats the message to the [...]
Here’s some encouragement for any of you thinking about starting a blog, but not yet ready to get your feet wet. Andy MacDonald says, “Go On, Start Blogging Now.”
The advice to “start blogging now” is really quite consistent with a carefully thought-out and competently executed business blogging strategy. The experience gained from launching, designing, and [...]
Traditional marketing methods push marketing messages to the consumer. For example, take the roadside billboard as an example of traditional push advertising. In the Fox Valley area of Wisconsin, they’re everywhere.
Many, myself included, consider these billboards an eyesore, not because they’re ugly or offensive, but because too many of them block the view of our [...]
Don’t you just love spammers? Me neither!
It may seem that I’d welcome them with open arms, seeing as this is a “Do Follow” blog. In other words, the default “nofollow” tag doesn’t attach itself to the Web site URL you leave behind when you comment. Spammers no doubt consider this to be fertile ground!
So, in [...]
Keyword research is a form of marketing research, with the goal of learning what terms your prospects use to find your product, service or small business online. But that’s just the beginning. Keyword research will also show you the amount of competition for each keyword you’re targeting.
Your keyword research goal is to find the terms [...]
