Comments on: What Is Your Biggest Challenge? http://expressmarketingmemo.com/2008/07/21/what-is-your-biggest-challenge/ Marketing success tips for small businesses Fri, 21 Nov 2008 23:51:03 +0000 http://wordpress.org/?v=2.6.2 By: Shari Voigt http://expressmarketingmemo.com/2008/07/21/what-is-your-biggest-challenge/#comment-298 Shari Voigt Sat, 16 Aug 2008 01:49:29 +0000 http://expressmarketingmemo.com/?p=71#comment-298 Thanks, John. I think it would be interesting to get a group of copywriters in a room and share where we came from, where we're at and where we're going. It's definitely an interesting business with potential to grow in so many different directions. Thanks, John. I think it would be interesting to get a group of copywriters in a room and share where we came from, where we’re at and where we’re going. It’s definitely an interesting business with potential to grow in so many different directions.

]]> By: Copywriting agency | John http://expressmarketingmemo.com/2008/07/21/what-is-your-biggest-challenge/#comment-280 Copywriting agency | John Fri, 08 Aug 2008 16:04:34 +0000 http://expressmarketingmemo.com/?p=71#comment-280 Hi Shari - sounds like you're growing organically rather than forcing it, which is the best way. My <a href="http://www.thewritingagency.com" rel="nofollow">copywriting agency</a> sort of grew in the same way - from a one man band into quite a few copywriters, and although it was intimidating at first , it's amazing fun now. It's interesting that you're going to be offering a full marketing service. We chose to stick to the writing cos it's what we enjoy most, but a full service marketing agency is a much bigger and more exciting way to go! Good luck, and i'm interested to hear more :-) john Hi Shari - sounds like you’re growing organically rather than forcing it, which is the best way. My copywriting agency sort of grew in the same way - from a one man band into quite a few copywriters, and although it was intimidating at first , it’s amazing fun now.

It’s interesting that you’re going to be offering a full marketing service. We chose to stick to the writing cos it’s what we enjoy most, but a full service marketing agency is a much bigger and more exciting way to go!

Good luck, and i’m interested to hear more :-)

john

]]> By: Susan http://expressmarketingmemo.com/2008/07/21/what-is-your-biggest-challenge/#comment-250 Susan Mon, 28 Jul 2008 17:57:10 +0000 http://expressmarketingmemo.com/?p=71#comment-250 This is so true, Shari, and well written. How exciting for you! I'm looking forward to the announcement. This is so true, Shari, and well written. How exciting for you! I’m looking forward to the announcement.

]]> By: Shari Voigt http://expressmarketingmemo.com/2008/07/21/what-is-your-biggest-challenge/#comment-242 Shari Voigt Tue, 22 Jul 2008 13:49:23 +0000 http://expressmarketingmemo.com/?p=71#comment-242 Randy, thanks for your comment. It seems that everyone starts out thinking that everyone and anyone is a prospect, but as you know, that's just not the case. It's not until you figure out who your market really is that you begin to market effectively. Randy, thanks for your comment. It seems that everyone starts out thinking that everyone and anyone is a prospect, but as you know, that’s just not the case. It’s not until you figure out who your market really is that you begin to market effectively.

]]> By: MarketingTwins-Randy http://expressmarketingmemo.com/2008/07/21/what-is-your-biggest-challenge/#comment-241 MarketingTwins-Randy Tue, 22 Jul 2008 03:43:24 +0000 http://expressmarketingmemo.com/?p=71#comment-241 John Jantsch over at Duct Tape Marketing calls it "identifying your ideal client". David Meerman Scott's latest book "Tuned In" talks about the necessity of "understanding buyer personas." I think this is the hardest part - it's natural to want to communicate to the masses - to everybody - far and wide (hoping to increase the chance of snagging a sale!), but all the best minds say to narrow, narrow, narrow so that your marketing dollars can be best spent communicating WITH and SIMILAR TO your exact target market(s). John Jantsch over at Duct Tape Marketing calls it “identifying your ideal client”. David Meerman Scott’s latest book “Tuned In” talks about the necessity of “understanding buyer personas.” I think this is the hardest part - it’s natural to want to communicate to the masses - to everybody - far and wide (hoping to increase the chance of snagging a sale!), but all the best minds say to narrow, narrow, narrow so that your marketing dollars can be best spent communicating WITH and SIMILAR TO your exact target market(s).

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