If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Your customers aren’t the only ones making use of social networking sites like Facebook, LinkedIn or MySpace. The article “Journalists + Facebook = Scoops” on Scientific American asks the question, “Should journalists be hanging out on Facebook?”
Let’s skip the “should they be there” question and consider the FACT that journalists are already there. Does that worry you a little? Or open your mind to a few interesting possibilities?
I was made aware of this article via Friendfeed, an application that at first glance is overwhelming … a clear case of information overload. Ok, it was the same at second and third glance too. But thanks to Ed Dale of Thirty Day Challenge fame, I’m beginning to find my way around and finding that Friendfeed may have enormous potential as a market research and tracking tool, as well as be a convenient way to disseminate information.
Let’s face it, social media is rapidly changing the way we communicate with our market and opening new avenues for public relations. The traditional press release is still alive and well, but the way it’s distributed is changing. The information it contains is evolving. The smart small business owner will take note of these trends and consider the implications for his business.
Do you devote a portion of your week to learning about technologies, applications, or ideas that could improve how you share your message and market your business?
If you enjoyed this post, make sure you subscribe to my RSS feed!
on Jul 23rd, 2008 at 8:44 am
I found your site on Google and read a few of your other entires. Nice Stuff. I’m looking forward to reading more from you.
on Jul 24th, 2008 at 4:00 am
Sure it can’t hurt to dabble a bit, but there are plenty of red herrings in social networking. You can spend all your time chasing these and learning how they work, rather than finding new work.
Often the’yre not worth the time you spend on them. I’d be interested to see if any small business has actually made a decent income from social media.
Maybe it’ll be diffrent in a couple of years though!
Bob