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Here’s some encouragement for any of you thinking about starting a blog, but not yet ready to get your feet wet. Andy MacDonald says, “Go On, Start Blogging Now.”
The advice to “start blogging now” is really quite consistent with a carefully thought-out and competently executed business blogging strategy. The experience gained from launching, designing, and posting to a simple “starter” blog is a critical component in the obligatory “data gathering” phase of developing an informed business blogging strategy.
He goes on to say that you can’t effectively plan your overall blogging strategy until you’ve had some relevant direct experience. I agree.
And while you’re at it, have some fun with it. Experiment with a couple of different blog platforms. I’m partial to WordPress, but you may prefer Typepad or Blogger or one of the other options available through your Web host.
Don’t get too hung up on design at this point. Instead, focus on your message. What is it that you want to communicate to your audience? Learn how to draw your audience in to a conversation.
Read the rest of Andy’s post here.
Photo Credit: Mike Licht on Flickr (Creative Commons)
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