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Posts from ‘August, 2008’

Tracking the ROI of Social Media

Aug 21st, 2008
by Shari Voigt.
1 comment

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Does social media “work” for small business marketing? What’s the potential ROI of learning about and participating in social media?
Small business owners are notoriously busy with the day-to-day aspects of running a business. If social media is just the [...]

Why Ruin A Good Brand With Poor Security?

Aug 18th, 2008
by Shari Voigt.
1 comment

That little yellow padlock icon at the bottom of your Internet browser window may be giving us a false sense of security.
I made an online purchase today via a customer update form on a secure Web page. The URL included “https” and the little yellow padlock icon was definitely there, at the bottom right of [...]