Does social media “work” for small business marketing? What’s the potential ROI of learning about and participating in social media?
Small business owners are notoriously busy with the day-to-day aspects of running a business. If social media is just the latest fad, why bother? But, if social media opens a door to new markets, if it presents an authentic way to engage your customer base, and if it can lead to greater profits – that’s something worthy of your time.
Charles Heflin asks on his blog, “How can we produce a positive cash flow by utilizing the seemingly limitless prospect base that is having millions of conversations about millions of things every day?”
Today, he’s opening a discussion on this subject with 10 statements that he’s found to be true during the past two years of testing, observing and implementing social media strategies.
Read more and get involved in the discussion about the ROI of social media.
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Sunday I was searching for Blogs related to email topics but more specifically to email marketing roi. I found your blog and find it intersting.
of course measuring the succes with ROI is a good thing – in general.
But with social media the measuring gets hard, because it is not only about the visits that you can get through social media, it is also about image you create with this.