Finding Time to Blog

Image by ckaroli on Flickr.

My battle cry this past year to any small business person willing to listen, has been to add a blog to their online marketing arsenal. The reasons are simple … an active, on-target blog increases your online visibility. It gives you an easy way to connect with your readers on an ongoing basis. And it’s a learning tool (if you’re a kinesthetic learner like me).

But what if you simply have no time to write? Let’s face it … if your business is growing, you’re already very busy! If your business is down in this economy, you’re likely just as busy trying to turn things around. So how do you find time to blog when you’re already working at full throttle?

The simple answer is that sometimes you don’t. We all have to work within the ebb and flow of our daily commitments.

We’re in that very busy business growth stage here. In fact, we’re finally making that important transition from self-employment to business ownership. It IS a transition, because you don’t simply wake up one morning with all the plans and networks in place.

My husband and I have opened a new business, Zero To Sixty Marketing LLC. We’re building on our combined strengths of marketing, copywriting, SEO, Web site development, and knowledge of and involvement in the hobby industry.

Zero To Sixty Marketing is a full-service virtual marketing firm, supported by a talented team of independent graphic artists, copywriters, marketing specialists, and web site development experts. We opened for business in late August and have been running at full throttle ever since. New projects have included a major trade Web site redesign, building an assortment of niche blogs that support that same site, entry into the magazine publishing business (more on this later), lots of new SEO copywriting assignments, even partnering with a consumer product manufacturer to bring a very useful item to the marketplace.

To bring this back around to the subject of finding time to blog – it’s obviously been an issue. My last post was near the end of September. I’ve given myself some leeway, because it’s just not possible to prioritize everything at once. But, if you want to kill a blog … just stop writing. Since, blogging has meant the difference between success and failure for Express It Write, it’s time to make time for this important activity.

For now, my time will be spent between this blog and our new Zero To Sixty Marketing blog. Expect to see some articles from our team and some guest posts from time to time. Expect greater frequency as well. We won’t be returning to five posts per week, but one or two per week sounds reasonable, doesn’t it?