Comments on: Phone Book Advertising – Worth it or Not?

By: James T Shaumbrogu

James T Shaumbrogu — Sun, 01 Jan 2012 03:08:09 +0000

Charlie,
I do agree that phonebooks have a place in the market today. I actually still use one. It is much easier to look for a number quickly if your computer is turned off.

I agree that it is tricky when it comes to deciding which phonebook to advertise in. We get a couple of different ones in our area and the same ads do not appear in both.

There are so many people, especially at my age, who still use the phone book and yellow pages so I doubt it will ever completely disappear.

James

By: Shari Voigt

Shari Voigt — Thu, 03 Nov 2011 19:21:12 +0000

True, but Yellow Pages are but one of several quality directories - and most of them provide a free option. We've just begun a video series to show how to get the most out of the business listings these directories offer, starting with 'MerchantCircle Helps Local Business.'

By: Michael Magliotti

Michael Magliotti — Fri, 28 Oct 2011 18:19:02 +0000

Advertising on the yellow pages goes on book advertising and online as well. It’s not only on the book people!

By: Karen Holland

Karen Holland — Tue, 13 Sep 2011 21:35:10 +0000

I feel a little sorry for businesses that still pay solely to advertise in the yellow pages. To get customers, they have to dig out the book, thumb through, and then pick your ad out from the myriad on show.

With the popularity of smart phones, soon the common way to get a number will simply be to do a quick search online using the mini computer from your pocket.

By: Raluca Stone

Raluca Stone — Thu, 08 Sep 2011 04:22:56 +0000

For me, phone book advertising is helpful and useful at the same time, many will be able to advertise their products and services with the use of phone book because a lot of people are using it. Even if the internet is the most easiest tool, phone book still has a benefit to offer.

By: Charlie Roberts

Charlie Roberts — Mon, 04 Jul 2011 13:29:07 +0000

Phone books still have a place in today’s marketplace, albeit less of an impact than in years past. A lot of it depends on what kind of business or service that you’re offering. I believe the internet is still the venue of choice for advertising in today’s marketplace, but it doesn’t hurt to advertise in the yellow pages (providing you can afford it) to reach another demographic. You also have to decide what yellow pages will be best for you, e.g., Verizon, yellow book, AT&T. Most people can’t afford to advertise in all of them. Lastly, with computers and smart phones being so ubiquitous; I don’t see a real need for delivering phone books anymore. If you don’t own a computer or mobile phone with internet access don’t waste your time looking through the phonebook, instead save your money and buy a computer or smart phone.

By: Paulo

Paulo — Fri, 27 May 2011 08:08:53 +0000

The Web and Mobile Web are the Future! Phone books may be useful in certain occassions only. It may come in handy if your internet and mobile service providers are down or if your pc and mobile are busted. It still exists but close to extinction.

By: Herber

Herber — Wed, 25 May 2011 17:38:15 +0000

I think asking yourself if your market uses the phonebook is the best way to reach them. Many people still do this with local businesses but there are some services where location doesn’t matter. For example I wouldn’t look for a web designer in the yellow pages.

Another point: I’ve noticed more yellow page listing also include an online advertisement too. I don’t know the cost of this but it might be another way to reach your market.

By: Vincent Christian

Vincent Christian — Thu, 12 May 2011 05:15:38 +0000

I would have to agree that I never use phone books or yellow pages online advertising anymore—it’s rather antiquated, unless you fall into the category mentioned by Shari, “people without computers or people not internet-savvy”.

It amazes me how many phones books I receive each month—(dropped off at my sidewalk, or if I’m lucky; my front door). However there is good news! The other day I learned that my curbside recyclable company will take them—finally, a useful need for them.

By: Nathan Hull

Nathan Hull — Tue, 26 Apr 2011 05:40:14 +0000

I think both sides should be studied and then tested. If you are in a certain type of service industry or you target an older demographic then you should most certainly use the Yellow Pages. You may need to cut down on your ad size or package . Good SEO and local Social media tactics can even feed off your yp ad and vice versa... Oh and I am going to throw in a link to my favorite place Ziplines Pigeon Forge Thanks.