Comments on: Developing Your Sales Message: Who Are You? http://expressmarketingmemo.com/2009/09/04/who-are-you/ Marketing success tips for small businesses Tue, 17 Jan 2012 02:25:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ROI Guy http://expressmarketingmemo.com/2009/09/04/who-are-you/comment-page-1/#comment-1934 ROI Guy Wed, 16 Dec 2009 19:15:37 +0000 http://expressmarketingmemo.com/?p=250#comment-1934 As someone that works on websites all day, way to often I see sites just completely missing this point. Even on their home page they skip including a tag line, or introduction message. The way I like to do it is by writing a paragraph, then edit it down to two sentences, then one sentence, and then just a few words. As someone that works on websites all day, way to often I see sites just completely missing this point. Even on their home page they skip including a tag line, or introduction message.

The way I like to do it is by writing a paragraph, then edit it down to two sentences, then one sentence, and then just a few words.

]]> By: Leanne http://expressmarketingmemo.com/2009/09/04/who-are-you/comment-page-1/#comment-1917 Leanne Thu, 10 Dec 2009 05:56:40 +0000 http://expressmarketingmemo.com/?p=250#comment-1917 This is a great tip! I'll share it with my clients (if that's all right with you). A short exercise as simple as defining your business can make a big difference in your mindset. I've found that several of my clients don't even have a USP, and posing the third question to them may help them start to develop one. Thank you! This is a great tip! I’ll share it with my clients (if that’s all right with you). A short exercise as simple as defining your business can make a big difference in your mindset. I’ve found that several of my clients don’t even have a USP, and posing the third question to them may help them start to develop one. Thank you!

]]> By: Lisa http://expressmarketingmemo.com/2009/09/04/who-are-you/comment-page-1/#comment-880 Lisa Wed, 16 Sep 2009 18:33:10 +0000 http://expressmarketingmemo.com/?p=250#comment-880 Sometimes the simplest questions are the most difficult to answer succinctly, especially when writing. This is a great exercise. Sometimes the simplest questions are the most difficult to answer succinctly, especially when writing. This is a great exercise.

]]> By: Marq | UPrinting.com http://expressmarketingmemo.com/2009/09/04/who-are-you/comment-page-1/#comment-859 Marq | UPrinting.com Fri, 04 Sep 2009 23:28:37 +0000 http://expressmarketingmemo.com/?p=250#comment-859 It's true that as long as the business do not clearly answer these simple questions, they won't progress as much. I liked the questions, especially the third one. It's really important to determine what your unique selling proposition (or whatever it's called) is because that will answer why you're the right choice and not your competitors. It’s true that as long as the business do not clearly answer these simple questions, they won’t progress as much.
I liked the questions, especially the third one. It’s really important to determine what your unique selling proposition (or whatever it’s called) is because that will answer why you’re the right choice and not your competitors.

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