It’s that time again. If your holiday campaign was planned and ready to launch in July, good for you! If you’re just now getting around to it, have no fear. This 30-minute idea generator should help you get your head around it before the end of the day so you can implement it soon.
Here are a few ideas to get you started:
The Contracting Business
Start promoting seasonal check ups. These are great for every single home contractor: plumber, handyman, HVAC, pool service, maid service, electrician. Decide how you can best serve your customers by going through their entire home looking for ways they could save money or deter disaster with preventative maintenance. People get too busy with parties, family projects, and shopping to adequately notice some of these things, and getting the house drains cleaned out or the electrical outlets tightened up can be a great offer that possibly prevents crisis at a time when families just want to enjoy each other.
The Food Service Industry
Package priced meals for the family–either dine-in, take out,or prepared in-home–are great ways to make you the easy choice for a nice meal.
A personal chef or maid service might even offer grocery shopping for the busy family.
Offering to prepare and present the meal or appetizers at holiday parties for a fee is nice, too.
B2B / Professional Services
Sending holiday candy or coffee mugs to your accounts is a nice (albeit well-used) way to keep your name in front of your clients.
It might also serve your customers to offer a discount on hourly services or project fees. Be sure to carefully size and time your promotion so that it doesn’t keep detract from your own family time during the holidays! Do your homework, and offer bite size help at discount prices for limited time only.
Dry-Cleaning Services
Holiday parties and stored clothes coming out of their suit bags makes for big business in this industry. Even so, offering additional tailoring or repair with a cleaning tells your customers you know exactly what they need.
That’s all for today. Our next post will talk about different ways to get the word out about your holiday promotion. What types of promotion are you using this holiday season? Please add your ideas in the comments, below.
It’s that time again. If your holiday campaign was planned and ready to launch in July, good for you! If you’re just now getting around to it, have no fear. This 30-minute idea generator should help you get your head around it before the end of the day so you can implement it soon. 
Here are a few ideas to get you started:
The Contracting Business
- Start promoting seasonal check ups. These are great for every single home contractor: plumber, handyman, HVAC, pool service, maid service, electrician. Decide how you can best serve your customers by going through their entire home looking for ways they could save money or deter disaster with preventative maintenance. People get too busy with parties, family projects, and shopping to adequately notice some of these things, and getting the house drains cleaned out or the electrical outlets tightened up can be a great offer that possibly prevents crisis at a time when families just want to enjoy each other.
The Food Service Industry
- Package priced meals for the family–either dine-in, take out,or prepared in-home–are great ways to make you the easy choice for a nice meal.
- A personal chef or maid service might even offer grocery shopping for the busy family.
- Offering to prepare and present the meal or appetizers at holiday parties for a fee is nice, too.
B2B / Professional Services
- Sending holiday candy or coffee mugs to your accounts is a nice (albeit well-used) way to keep your name in front of your clients.
- It might also serve your customers to offer a discount on hourly services or project fees. Be sure to carefully size and time your promotion so that it doesn’t keep detract from your own family time during the holidays! Do your homework, and offer bite size help at discount prices for limited time only.
Dry-Cleaning Services
- Holiday parties and stored clothes coming out of their suit bags makes for big business in this industry. Even so, offering additional tailoring or repair with a cleaning tells your customers you know exactly what they need.
That’s all for today. Our next post will talk about different ways to get the word out about your holiday promotion. What types of promotion are you using this holiday season? Please add your ideas in the comments, below.
Photo Credit: Photo’s o Randomness on Flickr
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[...] View post: What’s Your Holiday Offer? [...]
Really great ideas. Thanks for the post i feel more creative.
Thanks for the tips! Planning holiday get-togethers is something I always dread – Hopefully this year will go a lot more smoothly
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[...] far did you get with your holiday ‘campaign’ thinking? You’d better get busy because you’re almost out of time! Oh, I know, next year [...]
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