Holiday Campaign Ideas

How far did you get with your holiday ‘campaign’ thinking? You’d better get busy because you’re almost out of time! Oh, I know, next year you’ll really get on it, right? Next year you’ll start in July and have all your great ideas off the ground in plenty of time. We’ve all said that before, but you know what I’ve learned? We tend to repeat our bad habits. Let’s just give this some thought, you’re not absolutely too late, and if you start something now you can perfect it next year. You’ve got to start somewhere, so let’s brainstorm.

Are any of these ideas still available for you?

• Company Calendars
• Holiday Signature Message–Just a nice “Happy Holidays!” in your Outlook signature. Simple, professional, why not?
• Refrigerator Magnets–Inexpensive, and can be done with magnet sheeting right through your own printer. You can still get these professionally done, too.
• Company Photo Postcards–Your employees or family dressed nicely and smiling can be a charming reminder of your appreciation for their business.
• Boxed cocoas, teas, coffees, or chocolates–Many times you can use your child’s school fundraiser to fill this type of order. Make sure they are in on time, and that you choose low cost items.
• Special ‘Holiday Only’ Service–Is there anything that you can offer only during the holidays that adds a special touch to something you already offer?
• Holiday E-Cookbook with favorites–Inexpensive and easy to offer using AWeber services.
• Negotiate Discounts with Restaurants that you can give out as coupons for a percentage off with meals. Win-Win because you’re promoting them in the process.

You are getting close to running out of time! Knowing that, don’t forget that your employees may be getting a little pinched for time, too. Why not offer the services of a personal concierge for errand running, gift wrapping, or even shopping? You will be surprised at how affordable it can be to be so thoughtful! Plan now, and offer when it helps the most.

Once you’ve figured out what you want to offer, you need to figure out how you want to tell your customer base and potential customers about it.

• Postcards / Direct Mail
• Google Coupons
• Hangers / Inserts
• E-mail Newsletters
• Web site post or page

Remember to track your sales through your promotion this year, so you can see how it stacks up against future years. This can be done easily by using a promotion code on the methods described above that are only used through this promotion. We like using a new page on our website with a slightly different URL that can only be found by using the information available on the promotion. All business generated from holiday promotion goes directly to one location, making it much easier to track. If you use that method, why not use a simple survey to see how they felt about the level of service they got with your company? If you offer something additional, like the E-cookbook or a free report about something necessary, when they leave their contact information, you also add leads to your list for next time.

What types of promotion are you using this holiday season?

Photo Credit: mbtrama on Flickr

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