How long has it been since you looked closely at your logo, business cards, Web site, business brochures and other marketing collateral? Are you keeping them because you can’t afford to change them? Are you keeping them because you don’t want to do it all over again? Are you keeping them just … because?
Look, if your brand identity is still working for you, and you like it, this topic might not interest you much.
On the other hand, if it’s no longer working for you, it might be time to find a better way to introduce yourself to your potential customer.
Take a minute to examine:
- Color – Your color choices DO speak to your customers.
- Logo – Tried and true, or old and outdated?
- Tag line/Slogan – Do your customers need to hear something else right now?
- Web design – Need an overhaul? Does it say,”Call me, I can help you!”, or simply, “I exist.”
You wouldn’t be the first company to reconsider some of these things. Large corporations have always re-evaluated how their customers’ perceive them, even reflected the various highs and lows in our nation’s history. Pepsi and Dr. Pepper come to mind, but so does the Maytag repairman, Reese’s Peanut Butter Cups, and even Ford Motor Company; all have gone through branding updates and came out stronger with their newer, improved talk-to-today’s-customer approach.
They didn’t change because the older identities were bad; on the contrary! Those older brands and logos are collector’s items, novelties. No, they just decided it was time to either say something different, or say the same thing differently.
Sometimes change is good.
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i always make my own business card through adobe photoshop and ms word, they are satisfactorily made though;*.