According to a new report by Exact Target, Twitter users are:
- 5 times more likely to post to blogs at least monthly
- 3 times more likely to post product reviews and post in an online forum
- 5 times more likely to share coupons on coupon sites
“They also are more likely to write articles for third-party sites, post videos, contribute to wiki’s and a whopping 70% are commenting on other people’s blogs.”
That would include me. As a Twitter user, I like to find interesting or educational tidbits that I can share with my readers. The statistics above are from Cynthia Boris’ article on Andy Beal’s Marketing Pilgrim, a site I follow in Google Reader. It could have just as easily come from a short post and link on Twitter. Either way, I’ll share it on Twitter and our Zero To Sixty Marketing Facebook page, and a variety of other sites. Other people do the same thing, and that’s how online content gains wings.
What does this have to do with small business marketing success? Give us something to talk about! Post your in-store specials to Twitter, offer recipes, how-to articles, tip sheets, etc. If it relates to your product or service or offers something of value, share it on Twitter, Facebook, and directly on your blog. This multiplies your message and provides more opportunity for your readers to expand your reach. Get it right, and it’s free viral promotion for your business.
Are you on Twitter? Please add your Twitter address to your comments, below, and tell us … what types of tweets are you most likely to share?
[...] This post was mentioned on Twitter by Shari Voigt and Maliheh, TweetSmarter. TweetSmarter said: Why Twitter Helps Information Grow Far Beyond Twitter: http://j.mp/b32yPU [...]
i subscribe. thanks for article.. informative..
That’s so true. And important. I know for my newer blog, The Richardson Copywriter, when I don’t “give my posts wings” by posting the URLs on social media sites, they don’t get any attention. The minute I start putting them out there, however, I start to get comments and trackbacks and pretty soon they’ve gone a good distance!
@skhamilton
Social networks have been touted as the next big marketing tool for any business.twitter is biggest part of social networking it provide message of upto 140 character at a time, One of the advantages of Twitter is that there are a number of tools out there that enhance your ability to use the platform. so there is no doubt that it gives a wings to your messages.
I’ve always heard that same term over and over, “The customer is always right”.
In my opinion, this couldn’t be more far from the truth. I’ve worked in a few different job positions and 99% of the time, the customers have been great but there are certain times when you come across complete egomaniacs. I feel like I could write a whole essay on this, as well as a short book but I’m going to keep it to the point.
http://danikids.com
I’d say twitter is a great marketing tool you can use to interact with other business and to support your clients.
Very innovative! thanks for sharing the tips which will prove to be very helpful in future as well…