Express Marketing Memo Rotating Header Image

August 17th, 2010:

A Creative’s Controversy: Talent vs. Commodity

It’s a heated debate. Are creative services, such as copywriting or graphic art, a talent or a commodity? On the one hand, business writing is a staple and can be purchased, like milk, through various locations. On the other hand, the talent behind a creative’s work must still support an income where time and talent are factors and the more developed the skill, the more valuable the time. You could look at it like a set designer or musician; the skill set is not simply learned academically, but also through mentoring and environment, as well as talent and popularity.

Bad Behavior has blocked 1443 access attempts in the last 7 days.