Marketing success tips for small businesses
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It was high time for a new look for this blog. The flames dancing along the top of my last theme were never meant to last for more than a week! Mom used to say that the road to [...]
Does social media “work” for small business marketing? What’s the potential ROI of learning about and participating in social media?
Small business owners are notoriously busy with the day-to-day aspects of running a business. If social media is just the latest fad, why bother? But, if social media opens a door to new markets, if it [...]
That little yellow padlock icon at the bottom of your Internet browser window may be giving us a false sense of security.
I made an online purchase today via a customer update form on a secure Web page. The URL included “https” and the little yellow padlock icon was definitely there, at the bottom right of [...]
Remember the old “telephone” game we played as children? You know the one … one child whispers to the next, who whispers to the next, on and on down the line. The last child repeats the message to the group and everyone has a good laugh because it’s nothing like the first message sent.
We’re not [...]
Here’s some encouragement for any of you thinking about starting a blog, but not yet ready to get your feet wet. Andy MacDonald says, “Go On, Start Blogging Now.”
The advice to “start blogging now” is really quite consistent with a carefully thought-out and competently executed business blogging strategy. The experience gained from launching, designing, and [...]
