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Always Learning

Social Media Isn’t a Dirty Word

Get used to it, folks – social media is the online conversation of 2011 and beyond. It’s soft, but it’s strong. We’re not supposed to say it’s advertising, but if you’re not letting people know about your business, products and services online, what’s the point?
,br />Trends are like a pendulum. They swing this way for a time, and then momentum swings them the other direction. The backbone of America has been working very hard, and financially, many haven’t really reaped the rewards they’d hoped. So you get some burnout, and some casual conversation makes it all better. Pretty soon businesses catch on that they should have a presence where the people are. And they’re online BIG TIME. Cell phones, iPads – now you can Twitter from your television set.

Link Building Tips – Ezine Articles

If you’re not sharing your unique perspective and understanding of your business with readers through EzineArticles.com, you’re missing out on a valuable link-building experience. Today I’d like to challenge you to start building your article bank. Submitting articles surrounding the nuances of your niche is a great exercise for an inexperienced writer to gain experience, and also to develop helpful links from an outside source back to your Web site.

Here are a few of the reasons you should take 30 minutes to build your author profile on this particular submission site and establish credible articles surrounding the niche you’ve chosen to tackle.

Fuel Your Small Business Success by Scheduling Learning Opportunities

One theme you may have noticed throughout this blog is that we place a high value on continually being in learning mode. We practice this by subscribing to and reading worthwhile publications, both online and off, by investing in marketing and business books that form a solid reference library, and of course, by the experience of trying and testing new ideas.

Today’s 30-minute tip is to invest in your business growth by scheduling time to learn. Don’t just leave it to chance. Add it to your daily or at least your weekly schedule and treat it like you would an important appointment with a customer. Make the time for it.

Here are three free marketing magazines that we recommend and that regularly arrive in our mailbox. One deals exclusively with running a website, another with selling products online, and the third with all forms of direct response marketing.

Are You Keeping a Business Journal?

The single most useful companion to any business owner has to be a business journal. I’m not talking about The Business Journal, although that’s bound to be useful too … but a simple, bound notebook where you record ideas and things you want to implement in your business.

3 Steps to Learn Almost Any Business Task

Today’s post is by Gerald Voigt, my husband and business partner. He blogs regularly about business and marketing at Zero To Sixty Marketing and covers scale modeling at Hawkeye’s Squawkbox. We all learn differently, but one thing we all have in common is the ability to learn by rote – that is, through repetition. Practice [...]

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