Aug 25th, 2010
by Susan Hamilton.
Business blogging will really benefit your company, that is – unless you forget that your blog should be addressing your reader’s needs. If your blog is working for you, you know what those needs are. Going outside those lines can take you out of an inbox very quickly!
Your readers come to expect something from you, but it’s very easy to get off-task and forget what your blog strategy was working towards. It’s not wrong to add some humorous posts or even some cynicism or thoughtful words occasionally, but keep a clear eye on your goals. A business blog isn’t a journal, but it is a casual communication starter that should encourage your readers to excel at something they wanted to know more about regarding your industry or niche.
Nov 11th, 2009
by Shari Voigt.
Wouldn’t it be nice if writing interesting, relevant articles was all there was to blogging? Yes, quality content is extremely important. Your blog won’t take off without it. But you can write until your fingers fall off and never gain more than a few loyal readers if you neglect building links to your blog posts.
Link [...]
Sep 17th, 2009
by Shari Voigt.
We’ve hammered on the idea that nearly every small business needs a blog for years now. It’s not because you need MORE to do, but because your customers and prospects will respond to hearing more FROM you. Not only that, but larger content-rich Web sites provide more opportunities to improve your Web site’s ranking on [...]
Mar 12th, 2009
by Shari Voigt.
When you get a few days (or a few weeks) behind on blogging, getting started again can seem a daunting task. You want to get back at it … really, really want to get back at it, but having lost your momentum, it becomes a mountain to climb. Thankfully, most of that’s just in your [...]
