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Blogging

Does Your Small Business Also Need a Blog?

Not too long ago brick and mortar business owners wondered if they needed a web site. Most now see a website as an essential and integral part of their marketing mix, and the question has become “should I be blogging?”

What’s a business blog, anyway?

Ideally, your small business blog is the beginning of a two-way conversation with your readers because it’s interactive by nature. You, the blogger, post fresh information on a regular basis. Your readers subscribe via an email form or by RSS feed, and they’re notified of every new article you post. But they can do more than just view your content. Your readers have the ability to comment or ask questions.

Make sure to click through to read the rest of this article on-site, where you’ll find a limited-time offer to help you get set up with a professional-looking, highly-functional business blog.

Focus Business Blogging Efforts For Maximum Benefit

Business blogging will really benefit your company, that is – unless you forget that your blog should be addressing your reader’s interests. Assuming your blog publishes to an RSS feed or email newsletter, neglecting the things your readers are looking for can take you out of an inbox very quickly!

Your readers come to expect something from you, but it’s very easy to get off-task and forget where you’re going. Develop a blog strategy to help you stay on target. It’s not wrong to add some humorous posts or even some cynicism or thoughtful words occasionally, but keep a clear eye on your goals. A business blog isn’t a journal, but it is a casual communication starter that should encourage your readers’ interest in something they wanted to know more about regarding your industry or niche.

Little Things Add Up When Blogging

Wouldn’t it be nice if writing interesting, relevant articles was all there was to blogging? Yes, quality content is extremely important. Your blog won’t take off without it. But you can write until your fingers fall off and never gain more than a few loyal readers if you neglect building links to your blog posts. [...]

Are You An Educational Resource for Your Customers?

We’ve hammered on the idea that nearly every small business needs a blog for years now. It’s not because you need MORE to do, but because your customers and prospects will respond to hearing more FROM you. Not only that, but larger content-rich Web sites provide more opportunities to improve your Web site’s ranking on [...]

Google Reader – Your Quick Idea Generator

I’m just back from a one-week vacation, full of ideas, truth-be-told, but that’s not always the case. Want a sure-fire, 30-minute idea generator for a steady supply of content for your blog or other promotional efforts? Look no farther than Google Reader. Most blogs offer an RSS subscription icon. It may be in the sidebar [...]

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