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Book & Periodical Reviews

Blogging, Creativity and Burnout

You know, I’ve read again and again that unless you’re blogging for money, blogging isn’t your business. It’s easy to believe that. Blogging is a lot of work. Coming up with new ideas day after day, taking the time to write something intelligent, then promoting what you’ve written is time-consuming, sometimes downright impossible. Stepping back in after taking a break from blogging is even harder. Why is that?

Yet, I can show you peaks and valleys, not only in our website statistics, but also in new business arriving based on the activity of this blog. The type of new business doesn’t necessarily correlate with anything recently written, so it’s not a formula of write about x and receive y.

It may be that the commitment to writing something worthwhile is what makes the difference. Maybe it changes the way I interact with clients and prospects? Blogging does force me to be in continual learning mode and to seek new ways to share time-tested information If it’s interesting enough to write about, it’s usually useful to talk about.

Seth Godin’s Idea Virus

One of Seth Godin’s most recent books is Unleashing the Idea Virus. It’s a practical guide to breaking out of the rut of time-wasting, money-wasting Interruption Marketing. In a nutshell, he shows how to encourage the spread of an idea from customer to customer, like a virus. This time of year with flu season reaching [...]

Engage the imagination

Today’s thought from “Secret Formula’s of the Wizard of Ads” by Roy H. Williams: “Engage the imagination, then take it where you will. Where the mind has repeatedly journeyed, the body will surely follow. People go only to places they have already been in their minds.” ~ The Wizard’s Seventh Law of the Advertising Universe [...]

Secret Formulas Review, Part 3

We’re progressing slowly through “Secrets of the Wizard of Ads” by Roy H. Williams. Although last week I mentioned daily reading time, this week found me doing everything but reading! Tonight I finished up the first of six sections. The overall take-away from this section is that there is no one-size-fits-all advertising solution. You don’t [...]

Secrets of the Wizards of Ads Review, Week 2

We’re picking up from where I left off last week in “Secret Formulas of the Wizard of Ads” by Roy H. Williams. This review process is good for me. By stepping back from my day-to-day projects for a few minutes each morning, I’m rediscovering key marketing concepts. This breathes new energy into my business AND [...]

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