You know, I’ve read again and again that unless you’re blogging for money, blogging isn’t your business. It’s easy to believe that. Blogging is a lot of work. Coming up with new ideas day after day, taking the time to write something intelligent, then promoting what you’ve written is time-consuming, sometimes downright impossible. Stepping back in after taking a break from blogging is even harder. Why is that?
Yet, I can show you peaks and valleys, not only in our website statistics, but also in new business arriving based on the activity of this blog. The type of new business doesn’t necessarily correlate with anything recently written, so it’s not a formula of write about x and receive y.
It may be that the commitment to writing something worthwhile is what makes the difference. Maybe it changes the way I interact with clients and prospects? Blogging does force me to be in continual learning mode and to seek new ways to share time-tested information If it’s interesting enough to write about, it’s usually useful to talk about.
