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Content Marketing

Your Content is a Business Asset

Nov 5th, 2010
by Susan Hamilton.
4 comments

I wonder how many small businesses regard their business content as an asset?

With online content in such high demand everywhere, mass-production of it has actually resulted in lower standards. Online content is often sloppy and irreverent due to creative license that may be over-valued. While a more relaxed, conversational approach may be fine for a blog, business writing must be internationally standard compliant to protect a business from lawsuits and content issues that can be very expensive to fix. Businesses need to consider that regulatory actions can affect their content rights.

Let’s Talk About Content Marketing

May 28th, 2009
by Shari Voigt.
10 comments

A lot of what we do here falls under the umbrella of “content marketing.” We may not always identify it as such … as in, “hey, this post is part of our content marketing strategy.” You, dear reader, might take offense at that … after all, who wants to be marketed to? Content marketing is [...]

What Is Article Marketing?

Apr 13th, 2009
by Susan Hamilton.
5 comments

One of the most constructive ways to build credibility with your market is through article writing and submission via article submission directories. A relatively new topic for small business, this social marketing technique has been on the rise in recent years, proving beneficial to almost any market. A standard length article is 300-750 words, and [...]

What Is Content Marketing?

Jan 8th, 2009
by Shari Voigt.
6 comments

They say a picture is worth a thousand words. I wonder what an animation is worth? The following animation from VizEdu provides a visual explanation of content marketing, otherwise known as inbound marketing. Enjoy!

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