Do you have a response letter prepared for prospective customer inquiries? When you get an inquiry via email or your Web contact form, how long does it take you to respond?
It’s up to you as to whether you’re responding to a hot lead or a cold one. Your response time makes all the difference. Same [...]
Posts under ‘Copywriting’
Win More Business with a Great Response Letter
The Art of Asking “So What”
So you’ve finished the press release, the article, or the web copy … now what? Step back, let it sit overnight or maybe a day or two. Then take it back out, read it with fresh eyes, and ask yourself, “so what?”
Does it pass the test? It’s extraordinarily easy to write, but miss the mark! [...]
3 Important Questions to Ask Before You Start Writing
Anyone who has ever put pen to paper or fingers to the keyboard is familiar with that sinking feeling of having lots to say, yet great difficulty writing it. I write for a living and still know that feeling all too well.
Sometimes it’s the blank page blues, better known as writer’s block. More often, I [...]
Copywriter, SEO Copywriter or Writer – What is the difference?
Although a copywriter is a writer, a writer is not necessarily a copywriter. And while both the copywriter and the writer deal with copyright issues, it’s probably not how they make their living. Yes, I’ve been asked about that a few times!
Merriam-Webster defines a copywriter as “a writer of advertising or publicity copy.” In [...]
If content is king, how powerful is your web site copy?
“Words are electric; they should be chosen for the emotional voltage they carry,” according to Ray Bard, author of “Secret Formulas of the Wizard of Ads.” This rings true regardless of the media displaying your message. Whether we’re talking about web sites or print advertising, content is king.
Bard goes on to say, “Weak and predictable [...]
