It’s a heated debate. Are creative services, such as copywriting or graphic art, a talent or a commodity? On the one hand, business writing is a staple and can be purchased, like milk, through various locations. On the other hand, the talent behind a creative’s work must still support an income where time and talent are factors and the more developed the skill, the more valuable the time. You could look at it like a set designer or musician; the skill set is not simply learned academically, but also through mentoring and environment, as well as talent and popularity.
Posts under ‘Copywriting’
Win More Business with a Great Response Letter
Do you have a response letter prepared for prospective customer inquiries? When you get an inquiry via email or your Web contact form, how long does it take you to respond?
It’s up to you as to whether you’re responding to a hot lead or a cold one. Your response time makes all the difference. Same [...]
The Art of Asking “So What”
So you’ve finished the press release, the article, or the web copy … now what? Step back, let it sit overnight or maybe a day or two. Then take it back out, read it with fresh eyes, and ask yourself, “so what?”
Does it pass the test? It’s extraordinarily easy to write, but miss the mark! [...]
3 Important Questions to Ask Before You Start Writing
Anyone who has ever put pen to paper or fingers to the keyboard is familiar with that sinking feeling of having lots to say, yet great difficulty writing it. I write for a living and still know that feeling all too well.
Sometimes it’s the blank page blues, better known as writer’s block. More often, I [...]
