Although a copywriter is a writer, a writer is not necessarily a copywriter. And while both the copywriter and the writer deal with copyright issues, it’s probably not how they make their living. Yes, I’ve been asked about that a few times! Merriam-Webster defines a copywriter as “a writer of advertising or publicity copy.” In [...]
Copywriting
If content is king, how powerful is your web site copy?
“Words are electric; they should be chosen for the emotional voltage they carry,” according to Ray Bard, author of “Secret Formulas of the Wizard of Ads.” This rings true regardless of the media displaying your message. Whether we’re talking about web sites or print advertising, content is king. Bard goes on to say, “Weak and [...]
