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Posts under ‘Direct Mail’

What were they thinking?

I received a direct mail piece today that left me scratching my head. It’s an oversized, folded, full-color postcard for a company that I’ve never heard of.
The address panel says, “Congratulations, Shari – You’re a preferred quilter!” So far – so good. They got my name right. I’m a wannabe quilter. But who’s sending this [...]

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