Mar 12th, 2010
by Susan Hamilton.
Are you still connected to your email subscribers? In today’s 30-minute tip, take time to check on that. If you use AWeber, it’s easy. Your email campaign isn’t just information coming from you to your subscribers, it’s also information gathering for you, if you know what you’re looking for.
Find out how long it’s been since your subscribers have opened your message. Then, find out how many read the information and went to your Web site because of it. If you separate your customers based on the last time they opened your message, you’ll get a better idea of active and inactive recipients. In the last three months, how many of your customers opened your e-newsletter? It may be time to send an inquiry to see if there is an area that can be improved, but better yet, specifically target a new campaign to your most current readers.
Jan 5th, 2010
by Shari Voigt.
I love the beginning of a new year. It’s just a date on the calendar, but there’s something about January 1 that says “fresh” and “new.” I go into planning mode and figure out more stuff in two weeks than in the previous six months.
This first post of the year is a natural time to [...]
Nov 9th, 2009
by Shari Voigt.
Have you read any good spam e-mails lately? Yeah, me neither. They don’t get read or even opened. Most of mine comes from lists that don’t honor their unsubscribe requests. How these marketers think they’ve got a chance at making a sale after I’ve said NO and unsubscribed is beyond me. Of course, that’s not [...]
Mar 11th, 2008
by Shari Voigt.
Marketing messages bombard our eyes and ears at least 245 times per day, according to The Advertising Media Internet Center Website. It’s exposure overload and many of us just tune out. If you want to reach me with a TV ad, that ad had better stand out and grab my attention amidst all of its [...]
