Whether brick and mortar or home-based, every business needs a presence in Google’s local search results. This is a change of opinion for me because until recently I couldn’t see the sense in identifying a post office box address on Google Maps. But as I’ve researched keyword phrases for my clients and learned more about [...]
Local Search
Event Marketing with Social Media
I’m involved in the marketing team for Paperfest, a four-day community event held every July in Kimberly, Wisconsin. Last year’s promotional efforts for this event included a well-organized and maintained web site, flyer distribution, billboards, lots of smaller signs, and local media coverage. This year we’re adding social media elements to the mix, such as [...]
Update your business directory listings
Have you ever wondered how your old business listing found its way into the search engine results? Maybe your business listing shows up with an old address or phone number, or maybe the information was never right to begin with. If you’ve been in business for any length of time, your business information has been [...]
Have you heard about MerchantCircle?
MerchantCircle is both a local business directory and a business networking tool. I’ve had a free account there for a few months, but honestly, haven’t done much with it. Even so, I’ve had a few local visitors land on my web site directly from my MerchantCircle profile. What is it? MerchantCircle allows you to promote [...]
What is Local Search?
You’ve listed your business in the local yellow page directory. You’ve probably advertised in your local paper or bulletin. But have you optimized your web site for search within your local geographical area? If your prospect searches for your type of business within your local area on Google, will he find your web site? We’ll [...]
