It’s easy to lock-in to one form of marketing and figure you’re doing all you can. Admittedly, we’re guilty of this ourselves. So as we’ve all said (or at least thought) to our kids, “do as I said, but not as I did.” Yes, I know that’s normally expressed in the present tense, but we [...]
Posts under ‘Marketing’
Tracking the ROI of Social Media
Does social media “work” for small business marketing? What’s the potential ROI of learning about and participating in social media?
Small business owners are notoriously busy with the day-to-day aspects of running a business. If social media is just the latest fad, why bother? But, if social media opens a door to new markets, if it [...]
Marketing Communication vs Conversation
Traditional marketing methods push marketing messages to the consumer. For example, take the roadside billboard as an example of traditional push advertising. In the Fox Valley area of Wisconsin, they’re everywhere.
Many, myself included, consider these billboards an eyesore, not because they’re ugly or offensive, but because too many of them block the view of our [...]
Don’t build your house before laying the foundation
On this stormy Wisconsin afternoon, I’m thankful that our house is built on a strong foundation. Although parts of Oshkosh, Fond du Lac and Neenah experienced flash floods and wet basements, we watched the storms from the comfort of our home knowing we could escape to the basement if one of the threatened twisters became [...]
Deceptive Marketing – Who’s Buying It and Why?
Have you seen the latest Honey Nut Cheerios commercial? The one where they’re having to make hard dietary choices to lower their cholesterol? It’s a sacrifice, but they’ll just have to endure eating their highly processed, overly sweet “healthy breakfast.” Give me a break!
My first thought was, “Who buys this stuff?” Not the cereal … [...]
