Marketing success tips for small businesses
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I received a direct mail piece today that left me scratching my head. It’s an oversized, folded, full-color postcard for a company that I’ve never heard of.
The address panel says, “Congratulations, Shari – You’re a preferred quilter!” So far [...]
I’m not a fan of “spinning a story.” Ask any of my former colleagues … the very term makes me bristle. Spin implies not telling all the facts, glossing over the things we don’t want others to know, adding fictional elements to improve how an organization, a person or a product is perceived, and outright [...]
Thousands of dollars are spent on highway billboards each year by small businesses hoping to make a big impression. Sometimes it pays off. Sometimes it doesn’t. Yet 50,000 people a day drive by Acuity Insurance in Sheboygan, Wisconsin, and form a positive impression of the company because of its flag pole.
Granted, it’s one of [...]
Over at 45n5.com, there’s a fun post and two videos about a SERIOUS problem. Go ahead and check them out. You’ll be glad you did! And on that note, let’s take a light hearted look at marketing today. I’m (right now) in the middle of cleaning house, happily putting away toys from the granddaughters’ last [...]
Have you been to a Chamber of Commerce event lately? Attended BNI* or another business networking function?
If so, you’ll quickly see the value of social networking. Why do you attend physical business networking events? Is it to meet other business owners and/or potential customers, learn about issues affecting your local business community, build relationships, offer [...]
