Have you been to a Chamber of Commerce event lately? Attended BNI* or another business networking function? If so, you’ll quickly see the value of social networking. Why do you attend physical business networking events? Is it to meet other business owners and/or potential customers, learn about issues affecting your local business community, build relationships, [...]
Marketing
Friday Link Roundup: Website Marketing
It’s been a fascinating week with a diverse workload. I’ve had the opportunity to work on a couple of new projects, including copy and layout for packaging and a sell sheet for a new product launch, did some ghostwriting for a new client, and I’m knee-deep in a web site development project. No, I’m not [...]
Engage the imagination
Today’s thought from “Secret Formula’s of the Wizard of Ads” by Roy H. Williams: “Engage the imagination, then take it where you will. Where the mind has repeatedly journeyed, the body will surely follow. People go only to places they have already been in their minds.” ~ The Wizard’s Seventh Law of the Advertising Universe [...]
Maximizing Small Business Marketing
It’s inescapable, this ongoing news report of an impending recession. As small business owners and marketers, how will we respond? The obvious answer, of course, is by cutting back … holding fast … weathering the storm. But what gets cut? How can you maximize your small business marketing to do more with the same or [...]
Collaborating to Add Value
I’d like to introduce you to three people who are helping my business grow this year. Why would that matter to you? Because individually or as a team, we’re ready to help your business grow too! Cindy Reffke, Quest Marketing, Inc Quest Marketing offers high-level business-to-business lead generation and qualification, market research and inside [...]
