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What is the biggest challenge your small business is facing? For some, it’s imagination – the ability to think “outside the box.” For others, it’s growth – minimizing the “overwhelm” during the transition from independent professional to having a scalable business model. Maybe your challenge is diversification – needing a more diversified product or service line, or a more diverse client base. Or what about unique challenges of the family business – the extreme loyalty to family member wants and needs at the expense of best business practices?
I’m barely scratching the surface here. This list could go on for pages. My point is that we all face unique business challenges – and they will remain challenges until we meet them head on. The first step toward victory is to identify the challenge.
Many times these challenges are met with a cry of “we need more customers,” or “if only business would pick up.” (After all, we all like to eat!) But none of the challenges I’ve mentioned can be overcome simply by marketing the business more aggressively.
The current challenge I’m meeting head on is developing a scalable business model. Express It Write has grown to offer far more than professional copywriting services. It’s no longer a one-person operation. Assistance from graphic designers, writers and other professionals used to be needed every once in awhile. Now, it’s a constant and because of this I’m striving to structure our workflow more efficiently.
Within the next few months, my associates and I will be announcing a new business name and unveiling a new Web site, one more in line with our mission of providing comprehensive small business marketing services, rather than “copywriting plus.”
Without taking time this year to step back and analyze where we’ve been and where we want to go, this never would have come about. So I challenge you … take some time to step back from day-to-day operations long enough to identify your true business challenges. Take some time to work ON your business, not just IN it.
What is your biggest challenge?
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