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Planning & Strategy

Recent Project Showcase

Oct 11th, 2010
by Shari Voigt.
2 comments

I’m posting far too seldom to this blog, and feeling very guilty for neglecting you – our readers. I haven’t dropped off the face of the earth, but as when this has happened before, have had my nose to the grindstone finishing up client projects. Maybe you’d like to see what the team and I have been up to?

The screenshot to the left shows a category page for a shopping cart, recently completed for DRAW Decal. It was a challenging project with several false starts as we first had to learn what wasn’t going to work. We nearly went with ZenCart, but settled on CS Cart for ease of use. Criteria for cart selection included the ability to add products and images as a mass upload via spreadsheet, ease of use for administrators and customers, and it needed to be a self-hosted solution. The final cart included over 1,000 products, each cross-referenced into at least four categories. It features built-in mailing list and newsletter creation capabilities. Our client received his first two orders on the evening the cart went live, and quickly wrote to tell me ‘this works slick!’ …

Do You Have What It Takes?

Feb 23rd, 2010
by Susan Hamilton.
No comments yet

Do you possess that ‘certain something’ that predetermines your success? What is that thing that means you have what it takes?

First of all, what does it take? How do you know if you have it or not if you don’t know exactly what it is?

My Dad often uses that kind of questioning when trying to explain something to me. He loves to incite thought, and isn’t above a little ribbing to get you to consider a notion.

Progressing isn’t a matter of whether or not a certain ‘thing’ exists, rather, that choices were made.

Link Building Tips – Ezine Articles

Feb 11th, 2010
by Susan Hamilton.
14 comments

If you’re not sharing your unique perspective and understanding of your business with readers through EzineArticles.com, you’re missing out on a valuable link-building experience. Today I’d like to challenge you to start building your article bank. Submitting articles surrounding the nuances of your niche is a great exercise for an inexperienced writer to gain experience, and also to develop helpful links from an outside source back to your Web site.

Here are a few of the reasons you should take 30 minutes to build your author profile on this particular submission site and establish credible articles surrounding the niche you’ve chosen to tackle.

Get Specific About Your Offer

Feb 2nd, 2010
by Shari Voigt.
1 comment

Do you offer “quality service” or do you have a “7 Point Checklist” that shows why I should use your product or service?

Have your prices been reduced for a sale or have they been reduced by 25% for 3 days only?

“Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. To say, “Best in the world,” “Lowest price in existence,” etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendence to exaggerate, a careless truth. They lead readers to discount all the statements that you make.” ~ Claude Hopkins, Scientific Advertising

Whether we’re talking about your overall message, the sales copy for your next ad, or the content of an email blast, the more specific your message, the more weight your message will carry. A specific message is either truth or a lie. There’s no middle ground, less opinion, more fact.

Productivity, Efficiency and Small Business Marketing

Oct 13th, 2009
by Shari Voigt.
8 comments

Insanity: doing the same thing over and over again and expecting different results.” ~Albert Einstein Productivity, efficiency, and small business marketing go hand-in-hand. As small business owners, we simply don’t have time to waste. I don’t know about you, but I’m the business owner, the bookkeeper, the project manager, the marketing director, the maintenance department, [...]

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