Feb 23rd, 2010
by Susan Hamilton.
Do you possess that ‘certain something’ that predetermines your success? What is that thing that means you have what it takes?
First of all, what does it take? How do you know if you have it or not if you don’t know exactly what it is?
My Dad often uses that kind of questioning when trying to explain something to me. He loves to incite thought, and isn’t above a little ribbing to get you to consider a notion.
Progressing isn’t a matter of whether or not a certain ‘thing’ exists, rather, that choices were made.
Feb 11th, 2010
by Susan Hamilton.
If you’re not sharing your unique perspective and understanding of your business with readers through EzineArticles.com, you’re missing out on a valuable link-building experience. Today I’d like to challenge you to start building your article bank. Submitting articles surrounding the nuances of your niche is a great exercise for an inexperienced writer to gain experience, and also to develop helpful links from an outside source back to your Web site.
Here are a few of the reasons you should take 30 minutes to build your author profile on this particular submission site and establish credible articles surrounding the niche you’ve chosen to tackle.
Feb 2nd, 2010
by Shari Voigt.
Do you offer “quality service” or do you have a “7 Point Checklist” that shows why I should use your product or service?
Have your prices been reduced for a sale or have they been reduced by 25% for 3 days only?
“Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. To say, “Best in the world,” “Lowest price in existence,” etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendence to exaggerate, a careless truth. They lead readers to discount all the statements that you make.” ~ Claude Hopkins, Scientific Advertising
Whether we’re talking about your overall message, the sales copy for your next ad, or the content of an email blast, the more specific your message, the more weight your message will carry. A specific message is either truth or a lie. There’s no middle ground, less opinion, more fact.
Oct 13th, 2009
by Shari Voigt.
Insanity: doing the same thing over and over again and expecting different results.” ~Albert Einstein
Productivity, efficiency, and small business marketing go hand-in-hand. As small business owners, we simply don’t have time to waste. I don’t know about you, but I’m the business owner, the bookkeeper, the project manager, the marketing director, the maintenance department, and [...]
Sep 29th, 2009
by Susan Hamilton.
Let’s just give this some thought, you’re not absolutely too late, and if you start something now you can perfect it next year. You’ve got to start somewhere, so let’s brainstorm.
