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Planning & Strategy

Holiday Campaign Ideas

Let’s just give this some thought, you’re not absolutely too late, and if you start something now you can perfect it next year. You’ve got to start somewhere, so let’s brainstorm.

What’s Your Holiday Offer?

It’s that time again. If your holiday campaign was planned and ready to launch in July, good for you! If you’re just now getting around to it, have no fear. This 30-minute idea generator should help you get your head around it before the end of the day so you can implement it soon.

Small Business Marketing: Partner for Profit

Our last post talked about defining your business. Now I want you to take another 30 minutes to think about other businesses complimentary to yours. What’s a complimentary business? One that serves your target market, but doesn’t compete with you. Let’s pick on plumbing contractors for a minute. A complimentary business might be an HVAC [...]

Developing Your Sales Message: Who Are You?

I promised 30-minute, actionable, small business marketing tips … and here’s the first one. It applies whether you’re a new business owner or you’ve been in business for a long time. In fact, existing businesses would benefit greatly from revisiting this question on a regular basis. Have you defined your business? In other words: Who [...]

What are you waiting for?

Has this ever happened to you? You’re going along your merry way and suddenly it hits you right between the eyes that you’ve been looking at something all wrong? That your priorities or perspectives have been the limiting factor to your own business growth? In other words … you’ve identified the problem and the problem [...]

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