Your customers aren’t the only ones making use of social networking sites like Facebook, LinkedIn or MySpace. The article “Journalists + Facebook = Scoops” on Scientific American asks the question, “Should journalists be hanging out on Facebook?”
Let’s skip the “should they be there” question and consider the FACT that journalists are already there. Does that [...]
Posts under ‘Publicity’
Is Social Media Marketing Just a Buzzword?
Seeking Wisconsin Business & Event News
I woke up with a solution this morning. It wasn’t the result of obsessing over a problem, but probably more the result of proactively taking time each day to STOP thinking about anything business related. Inspiration strikes more often when my creative batteries are recharged. For that to happen, I need to step away from [...]
Event Marketing with Social Media
I’m involved in the marketing team for Paperfest, a four-day community event held every July in Kimberly, Wisconsin. Last year’s promotional efforts for this event included a well-organized and maintained web site, flyer distribution, billboards, lots of smaller signs, and local media coverage.
This year we’re adding social media elements to the mix, such as MySpace [...]
Del.icio.us as a PR Tool
I’ve saved the best for last in this short series on the social bookmarking site del.icio.us. We’ve talked about adding relevant tags to each bookmark, and about adding commentary for yourself and others in the notes section, and even about pulling RSS feeds from your del.icio.us bookmarks to your web site.
Now, what if in addition [...]
