Feb 25th, 2010
by Gerald Voigt.
Dare I say it? Link building CAN be fun! We’ve been approaching it from the angle of spending at least 30 minutes several times a week on this activity because of its importance. But it doesn’t have to be a chore.
My husband, Gerald, has built an impressive number of links to his Web site through forum posting. But for him it hasn’t been about building links at all. That’s just a happy byproduct. Gerald is the author of today’s post:
I spend several hours a week actively engaged on several of the scale modeling community’s forums. As an avid scale modeler, I enjoy the time interacting with others who enjoy and share my interest in this hobby. It has also been a lucrative tool to market my products directly to the consumers who use them.
My approach attracting new customers from this venue is very subtle. It has to be, as there are rules (terms and conditions of membership) I must obey. I approach this as scale modeler and member of the community first. Then as a representative of my business and its products second.
Feb 18th, 2010
by Shari Voigt.
Without a doubt, Google is synonymous with search. If you want to find anything online, you Google it, right? Yes, they’re the biggest game in town, but they’re not the only one.
Microsoft’s Bing, which has branded itself as a “decision engine” has been nipping at Google’s heels for quite some time now. When you bring a PC home from the store, Internet Explorer is the default browser and Bing is the default search engine. If your market is less than tech-savvy, this is especially relevant. They’ll stay put, and use what’s already installed and accessible.
If you rely on foot traffic for business, don’t overlook the importance of being found in local listings web-enabled phones, as well as through local search via the conventional office computer. Local search is one area where Bing excels.
Jan 21st, 2010
by Shari Voigt.
With 250 million+ active users, it’s safe to say that at least a portion of your customer base is on Facebook. It’s no longer the domain of college students, but the online hangout for moms, dads, grandparents, and more importantly – people of all ages and interests from your locale. Real people and organizations are on Facebook – that’s their USP and that’s why YOU need to be found there. Being on Facebook shows that you’re real – and makes great strategic sense at the same time.
Jan 14th, 2010
by Shari Voigt.
Here’s a tip you might not find anywhere else. It’s a happy little discovery I made back in November ‘09. You can rank for a page bookmarked on Digg within 19 hours on Bing. Your submission doesn’t have to be voted up or commented on. It just needs to be a valid submission. That little discovery changed the way I look at Digg.
