Keyword research is a form of marketing research, with the goal of learning what terms your prospects use to find your product, service or small business online. But that’s just the beginning. Keyword research will also show you the amount of competition for each keyword you’re targeting. Your keyword research goal is to find the [...]
Search Engine Optimization
Choosing the right keywords for your demographic
Jennifer Osborne at Search Engine People wrote an interesting post about the importance of understanding how your target audience searches. She describes how a 40-year old is not only going to be searching for a different product than a 17-year old, she may also perform any keyword search quite differently. For instance: If you’re looking [...]
Links About Search Engine Optimization
This week has flown by! Here it is, Friday already and time for another small business marketing link round-up. I’ve found that on some days, everything catches my interest and I stockpile links in my Google Notebook. Other days … not so much. This week has been about half and half, probably due to a [...]
