Ordinary people, businesses and marketers use Twitter and Facebook for very diverse purposes. Some view these social networks as pure conversation portals, others as merely another sales channel, but neither extreme will be effective for the small business owner.
For business purposes, online social networking’s closest kin is the local business networking event. It’s an opportunity [...]
Posts under ‘social networking’
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If He Could Tweet…
This guy gets $1.00 for creativity! I found this on Flickr while I was looking for something else. Reminded me that it’s important to get a chuckle or two in each day to keep perspectives fresh. That’s one reason I dig Twitter. I have a pretty unusual group of followers that all have one thing [...]
Social Media Is Like Fitness Training
I was working out this morning when it occurred to me that for the first time this year, I can start to see all my effort paying off. I’ve always worked out, but its becoming increasingly more difficult to repair after the holidays!
Social media marketing is much like that, believe it or not. When you [...]
Is Social Media Marketing Just a Buzzword?
Your customers aren’t the only ones making use of social networking sites like Facebook, LinkedIn or MySpace. The article “Journalists + Facebook = Scoops” on Scientific American asks the question, “Should journalists be hanging out on Facebook?”
Let’s skip the “should they be there” question and consider the FACT that journalists are already there. Does that [...]
Are You On Facebook?
You’ve probably heard – Facebook isn’t just for college students anymore. No, the once exclusive domain of the college crowd has been adopted by parents, grandparents, aunts, uncles, and increasingly by business owners.
28% of small business owners have registered with at least one social networking site, according to a 2008 Warrillow & Co. survey. It [...]
