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Web site effectiveness

Make Your Website Work For You – Part 2

Aug 17th, 2011
by Shari Voigt.
8 comments

Your website should be significant to search engines. Do you know why that matters?

At least 80% of all new traffic is the result of a search on Google, Yahoo, Bing, or one of the lesser known search engines. People type in what they’re looking for, and you want those words connected to your website.

Where you rank on the search engine results page (SERP) depends on multiple factors. There are on-site things to consider, as well as off-site. Today’s post deals only with some of the on-site factors.

In this second post of our effective websites series, we’ll continue to look at some common reasons that websites perform poorly, and show you what to do about it.

Make Your Website Work FOR You

Aug 4th, 2011
by Shari Voigt.
1 comment

This was originally posted in December 2006. I went back over it and realized you could really benefit from this information and several others on the same topic. I think you’ll enjoy my revisions of those earlier posts, and wanted to share them with you in my latest series, starting today. Let me know how this perspective influences the way you look at your business website!

Effective Results-Driven Web Sites

Is your website producing leads or sales? As many as you’d like? Or is it a monthly expense with little to nothing to show for itself?

Effective online marketing isn’t mysterious. If your website isn’t performing as needed, there’s a reason for it. Let’s look at some common reasons that websites perform poorly. We’ll break this down over several posts, one reason at a time.

Is Your Website Invisible?

Jan 24th, 2011
by Shari Voigt.
1 comment

Every so often, it’s important to take a cold, hard look at your website and your online marketing efforts. Are they taking you where you want to go? A website can make you money – as in producing leads and sales for your small business, or it can simply be a drain on your marketing budget.

Your first tip of the new year: Is your website visible to your market online? How would you know?

Not Imaginary – Easy Web Hosting Does Exist

Nov 22nd, 2010
by Susan Hamilton.
1 comment

You don’t have to be afraid anymore. Finally, your small business can enjoy an easy web hosting solution that actually does what you need it to do. No more promises.

The big guys all have commercials that promise easy set-up, professional style, and functionality. You’ve tried them.

They’re not fooling companies who’ve already ‘been there, done that’. You get what you pay for, and $4.99 isn’t much.

Zero To Sixty Marketing Announces Affordable Business Hosting

What we offer is straightforward, honest, and effective. You need a website, and we know how to make sure your company is well represented and highly-functional.

What is Your Web Site Visitor Looking For?

Sep 27th, 2008
by Shari Voigt.
6 comments

Are you giving your Web site visitors what they’re really looking for or simply advertising to a vast marketplace, figuring it’s a numbers game and hoping someone will notice? Are web users looking for entertainment, information, and/or ready to purchase? Two recent studies found that the average web user is goal-oriented, interested in finding information [...]

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