It’s been a fascinating week with a diverse workload. I’ve had the opportunity to work on a couple of new projects, including copy and layout for packaging and a sell sheet for a new product launch, did some ghostwriting for a new client, and I’m knee-deep in a web site development project. No, I’m not [...]
Web site effectiveness
If content is king, how powerful is your web site copy?
“Words are electric; they should be chosen for the emotional voltage they carry,” according to Ray Bard, author of “Secret Formulas of the Wizard of Ads.” This rings true regardless of the media displaying your message. Whether we’re talking about web sites or print advertising, content is king. Bard goes on to say, “Weak and [...]
